Virtue Broadcasting to provide the streaming for ITV's 'Survivor' website

London, 24th May, virtuebroadcasting Ltd, Europe's leading Internet broadcaster, today announced that it has been chosen by Carlton Interactive to deliver the live and on demand streaming for ITV's groundbreaking Survivor show.

Starting with the immensely popular initial broadcast on Tuesday evening, ITV will run live webcasts twice a week immediately following each television broadcast. During the webcast, ousted contestants will be interviewed live and will answer questions submitted by viewers. Additional features include an on-demand pay per view version of the live interview the following day, as well as unseen footage of Survivor participants on the website.

Commenting on the agreement, Paul Hodgins CEO of virtuebroadcasting said: "We are delighted to be working with one of the most anticipated TV shows of the year. The increasing occurrence of major web events such as Survivor demonstrates the popularity and demand for quality video content over the Internet. It is the availability and demand for quality content, which will be the driving force behind broadband over the coming years. Our recent partnership with Interoute to roll out the highest capacity streaming network in Europe will ensure that these events are delivered with the highest possible quality."

Kirsty Marron, Managing Director of Carlton.com, comments: "virtuebroadcasting is the leading provider of Internet broadcasting services in Europe which is why they are providing the streaming for one of our biggest projects this year. We are very excited about giving millions of viewers the opportunity to interact live with the Survivor cast members after every show."

virtuebroadcasting has been involved in many of the most successful Internet broadcasts over the last three years including Madonna from The Brixton Academy in London, Paul McCartney from the Cavern in Liverpool, and the recent Popstars broadcasts for Granada.

The Survivor show involves 16 contestants vying for £1 m by being the last person to be voted off a remote snake infested island off the coast of Borneo. To view and participate in the ITV Survivor webcast please visit www.itv-survivor.com every Tuesday at 20:30 and every Friday at 21:00.