Tesco who sell a huge range of products through their highly successful
e-commerce website including over 1.2 million book titles and every new CD,DVD and Video released in the UK have now introduced on demand streamingaudio content to enable customers to browse and listen to albums and singles before they buy.

This follows the success of trials the streaming trials Tesco ran in 2001
with VIRTUE where they evaluated the benefits of streaming to complement and enhance e-commerce sales .

The trial clearly demonstrated that streaming audio added to customer and
users experience and had a direct impact on sales. The trial included clips
from recent releases from leading global artists such as Kylie and Robbie.

Giles English President of VIRTUE says " It is exciting to be working with
such a leading global brand like Tesco. The project with Tesco's clearly
shows that Internet buyers respond positively to more enriched functionality online. "


www.tesco.com