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CHANNEL 4's BANZAI ENLISTS VIRTUE BROADCASTING TO KEEP GAMBLING MARTIAL ART ALIVE ONLINE


London, 16 July 2001:

VIRTUE Broadcasting Ltd, Europe's leading Internet broadcaster, today announced that it has been chosen by RDF Media to deliver the on demand streaming for C4's cult Japanese gambling show Banzai.

VIRTUE Broadcasting will be responsible for streaming the winning gamble in the revered Banzai Hall of Fame, (http://www.banzaitv.com/forum/halloffame.asp). Each week visitors to the Banzai site vote for the best gamble from the past show, the winning gamble enters the hall of fame from where it is continuously streamed.

Commenting on the agreement, Nick English President of Media, VIRTUE Broadcasting said: "We are delighted to be working with one of the most widely talked about TV shows of the year. An interactive offering for a cult show like Banzai is a necessity because it provides the audience the means of experiencing the Banzai ethos outside the confines of the terrestrial programming schedule."

Andy Bell, Head of New Media of RDF Media commented: "VIRTUE Broadcasting are the most technologically advanced and indeed friendliest providers of internet broadcasting services in Europe which is why they are providing the streaming for one of our only projects this year. We are very excited about giving viewers the opportunity to keep this gambling martial art alive."

"As the next stage of our community outreach programme, we are hoping to take the Banzai roadshow to London's primary schools. The one path to gambling excellence stems from youthful dedication."


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RDF Media are producing a second series of Banzai due for screening at the end of this year and are also making a version to be broadcast in the USA on USA Network. The US version of Banzai is being reversioned with American B- and C- list celebs to take the place of John McCririck, Peter Purves, Anna from Big Brother and 80's pop sensation Go West. Gary Monaghan, Banzai's creator, said "We are still trying to get hold of David Hasselhoff. That would be a dream come true."

virtuebroadcasting has been involved in many of the most successful Internet broadcasts over the last three years including Madonna from The Brixton Academy in London, Paul McCartney from the Cavern in Liverpool, and the recent Popstars broadcasts for Granada.

About VIRTUE Broadcasting
VIRTUE Broadcasting is Europe's most experienced and advanced broadband streaming provider for both Media and Corporate Communication solutions, including rights management and content syndication, ad-insertion, digitisation, and live and on-demand interactive production. Established in 1998, the Company's head office is in London with subsidiaries in Canada, Australia and Mexico. More than 200 customers use VIRTUE Broadcasting including the EMI Group, Granada Media and News International. Past entertainment broadcasts include Madonna from The Brixton Academy in London; and Paul McCartney at The Cavern in Liverpool.

About RDF Media
The RDF Media Group is one of the UK's largest television production companies and one of Britain's fastest growing companies. Established in 1993, this year the company is projected to turnover around £30m. Its award-winning output covers factual entertainment, documentaries, light entertainment and drama. The company has three offices in London, one in Manchester, and one in Los Angeles. It employs about 250 people. RDF Television produces all the group's factual and reality programmes, RDF Drama all the group's fictional output and Radar covers entertainment.

RDF has built a strong reputation for innovation and quality across all genres. Hit shows include Banzai, Scrapheap Challenge, Junkyard Wars, Faking It and Shipwrecked. In a March 2001 Dun & Bradstreet survey of the Britain's fastest growing private companies (across all commercial sectors), RDF Media was ranked 30th. In the latest Televisual magazine survey of independent production companies RDF Media ranked 4th overall and was the country's top factual producer.

 



 

 



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