SWAY plc AND VIRTUEBROADCASTING PARTNER TO CREATE CITYCAST AS THE LEAD PROVIDER OF STREAMING MEDIA SERVICES TO THE FINANCIAL SECTOR

London, June 14, 2001: SWAY plc, the specialist financial services consultancy and marketing agency, and Europe's leading Internet broadcaster VIRTUE Broadcasting Ltd have partnered to launch today CityCast, an Internet based media streaming service for the financial sector.

CityCast will enable providers and intermediaries to transform their communications to their clients. Instead of reliance purely on published material, that can never truly communicate as well as face to face, CityCastTM can take a brand new communication platform to the financial services sector. The power of television is about to be unleashed via the Internet, except that the strategic advantage of the net, with on-demand footage permanently available, will re-write the financial services communication landscape. Cost benefit evaluation is also likely to be enhanced beyond recognition.

CityCast was conceived after SWAY plc conducted industry wide research into intermediaries' usage and experiences of the Internet in the last quarter of 2000, allied to their continual evaluation of Internet capabilities.

Announcing CityCastTM, Jon Maguire, CEO of SWAY said:
"Our approach with CityCastTM has been threefold; to greatly reduce the cost of creating video output, to create as near real-time production process as is possible and to secure a partnership with a market leader in streaming both live and on demand Internet broadcasts. The move of the Internet from being a publishing medium to broadcast represents one of the biggest single communication challenges facing businesses of all kinds. It creates a far more demanding and dynamic environment where video plays a pivotal role," said Jon Maguire, SWAY's CEO.

Giles English, President of VIRTUE Broadcasting said, "We're delighted to be partnering with SWAY plc on CityCast. In this increasingly global arena it is vital for product providers and intermediaries to offer their services both live and on demand via Internet broadcasting."

The CityCastTM team will work alongside providers and intermediaries to help them develop their broadcast capabilities, content and output.