| VIRTUEBROADCASTING
AWARDS SPANISH FRANCHISE TO MADRID-BASED DIGITAL MEDIA COMPANY, 2CS
London, 2 November 2001:
VIRTUE Broadcasting, today announced its expansion into the Spanish
market by awarding 2Cs Spain its exclusive franchise of media and
corporate communication solutions in Spain.
This franchise arrangement brings together Europe's leading Internet
broadcaster together with an award-winning web design and multimedia
company in Spain. The awarding of the contract provides a quick
expansion of virtuebroadcasting's offering to an existing client
base, which includes Sony, Cepsa, Accenture, Telefonica, Coronel
Tapiocca, Alter Pharmaceuticals.
The deal will enable both companies to expand quickly into a fast
growing market, together with the synergies with virtuebroadcasting's
Latin American operation. virtuebroadcasting will provide full video
capabilities and products to 2Cs to reinforce its leading innovative
position. 2Cs will also take on board production services for the
franchise.
Giles English, VIRTUE Broadcasting's Global Sales Director said,
"This franchise is extremely exciting in terms of expanding
into the fast-growing Spanish market. 2Cs is the best operator in
its class with a complimentary media and corporate communications
client roster. The synergy presented by the agreement will benefit
our Latin American operation through the innovation coming from
a best in class web designer together with best in class video distribution."
more
Presidente 2Cs Madrid, Charlie Grieve, stated, "We are delighted
to have been chosen as virtuebroadcasting's key solution provider
in Spain. The B2B and B2C markets are strong in Spain, and there
is very strong growth in demand for Internet services. With Internet
usage growing rapidly in Spain, there are now 7 million Spaniards
online, 64% of Spanish businesses (up 50% on previous year) and
Spain showing the highest usage of streaming media in Europe.
The service virtuebroadcasting provides will create powerful new
channels for our clients to reach both corporate and consumer audiences
It is a significant help us in our quest to become one of the major
players in the Iberian market, as well as provide our agency with
expertise in reaching Spanish speaking audiences outside Europe."
About VIRTUE Broadcasting
VIRTUE Broadcasting is Europe's most experienced and advanced broadband
streaming provider for both Media and Corporate Communication solutions,
including rights management and content syndication, ad-insertion,
digitisation, and live and on-demand interactive production. Established
in 1998, the Company's head office is in London with subsidiaries
in Canada, Australia and Mexico. More than 200 customers use VIRTUE
Broadcasting including the EMI Group, Granada Media and News International.
Past entertainment broadcasts include Madonna from The Brixton Academy
in London; and Paul McCartney at The Cavern in Liverpool.
2Cs Spain
2Cs Spain is a leading new media agency with over 5 years experience
of delivering creative digital solutions to Spanish and Latin American
businesses and brands. Based in Madrid, 2Cs designs and develops
an integrated range of media - websites, extranets, multimedia,
digital video and e-mail marketing. Blue chip client based includes
Telefonica, Cepsa, Accenture, Sony Music, Cepade, Carrefour, Coronel
Tapiocca, Alter Pharmaceuticals and the Spanish Government.
|
|