Tornado Virtue provides a complete solution for the Content Secure Disks, which includes the encoding and preparation of the content and the loading of the content onto the master disk. Tornado Virtue can also provide the disk manufacturing if required by the content owner. Because the content is protected and only available to the consumer once it has been 'unlocked', the disks can be distributed in a number of innovative ways, for example, as part of a bundle with traditional retail products in store, as cover mounts on magazines or even distributed as part of an on-pack promotion.

Consumers 'unlock' the disks and hence access the media after they have been prompted to go online to register and provide demographic information (for promotional disks) or to pay for access. Alternatively, they could be given free access for a trial period before being asked to pay. Content owners without their own e-commerce facilities on their websites can use Tornado Virtue's shop-in-a-box solution, Complete E-commerce Solution, to enable secure payment processing.

Alternatively, Tornado Virtue is also able to fully integrate with e-commerce ready websites to provide secure delivery of the licences required to unlock the discs. Tornado Virtue can provide many payment solutions including traditional payment processing via credit card and even 'non-monetised' solutions such as allowing access to the content after collecting a number of ring pulls, tokens etc.

The content owner can control access to the content and, if desired, can even ensure the media is limited by time, number of times the content is used or a combination of both using Digital Rights Management (DRM) technology. One of the key advantages of the Content Secure Disks is that while the content is stored locally on the CD or DVD, the supporting pages which include pricing, access controls, promotional information etc, are held remotely online allowing complete flexibility to the content owners to dynamically change the pricing of the content, access rights etc.

WHY USE CONTENT SECURE DISKS?

Affords new channels of distribution and maximise revenue opportunities
Since the content is 'locked', the Content Secure Disks can be distributed in a number of innovative ways, which do not require payment before the consumer has possession of the CDs or DVDs .eg. Giveaways in store, cover mounts, on-pack promotions etc.

Data collection and viral marketing
Consumers have to purchase or acquire a licence by registering their details to unlock the content on the disks, hence enabling data collection. Also, each time the Disks are used on a different computer, consumers will be required to input their registration details. Therefore, if disks are passed from one person to another there is the potential for extended data collection and viral marketing.

Complete Technology Solution
Tornado Virtue has an in-house team with the technical expertise to encode and wrap the content with Digital Rights Management (DRM) technology and load the content on the disk. Tornado Virtue has also developed e-commerce solutions including secure payment processing and can provide disk manufacturing, if required by the content owner.

Secure Distribution
Tornado Virtue protects copyright assets from piracy using leading Digital
Rights Management (DRM) technologies.

Reporting Demographics and Sales
Tornado Virtue can manage the financial collection, reconciliation, reporting and settlement and can provide reports showing customer demographics.

Fast Time-to-market
Tornado Virtue can turnaround a Content Secure Disk solution quickly to enable fast time-to-market.


WHAT SERVICES ARE INCLUDED?

- Digitisation of product (encoding, encryption, watermarking and DRM)
- Loading media onto disks and manufacturing the disks
- License servers to 'unlock' media on disk
- Retail integration
- Sales and marketing support
- Customer service and technical support
- MIS and Financial Reporting (for CECS product)