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11/28/2000 - Toronto, ON
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With Pop-culture icon Madonna’s first live on-line gig expected to be the largest Webcast ever, Virtue Broadcasting Company and Canadian-based affiliate virtuecast.com are helping deliver this mega event to millions of enthusiastic fans. Selected to assist event presenter MSN – the world’s biggest on-line network – Virtue Broadcasting’s involvement is another milestone in the company’s history.
MSN chose the Virtue Broadcasting group of companies based on their superior technical abilities and proven track record of live event Webcasts. Having previously presented Paul McCartney’s legendary return to the Cavern club – the biggest on-line event of all time - as well as such high profile events as North America’s first Radiohead “Kid A” Webcast and the memorable return of the Doors’ Ray Manzerak to Whiskey A-Go-Go, Virtue Broadcasting has a reputation as a skilled and experienced Webcaster.
Involved specifically in streaming the show in Australia and Canada, Virtue Broadcasting is thrilled to be involved in this historic event. “virtuecast.com and Virtue Broadcasting have focused on developing the technical prowess necessary to be Canada’s number one choice for event Webcasting,” said Chris Naprawa, President and CEO, virtuecast.com. “Whether it’s an Annual General Meeting, product launch or a concert with a massive on-line audience, we’re equipped – we believe better than anyone - to handle the event professionally and expertly.”
Playing in front of an intimate crowd at London’s legendary Brixton Academy, Madonna will perform songs from her latest release “Music”. Also joining her will be a first-rate line-up including Liam Howlett from The Prodigy, Richard Ashcroft and TEXAS. The event is set to air LIVE on November 28 at 8 p.m. GMT and can be accessed through www.msn.co.uk/madonna and MadonnaMusic.com
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Virtuecast.com
Founded in 2000, Canadian Internet broadcaster virtuecast.com is a member of Virtue Broadcasting Company. Managing and distributing a dynamic selection of entertainment, news and sports programs, virtuecast.com offers a high quality broadcast, a host of original programs produced in-house and Canada’s largest selection of video and audio programming. An Internet broadcast leader, virtuecast.com can be accessed 24 hours a day, seven days a week simply by logging onto www.virtuecast.com.
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