|
2/15/2001 - Toronto, ON
|
|
|
Virtue Broadcasting becomes the largest single supplier of broadband content to leading Canadian portal.
In a major deal that represents Canada's largest-ever broadband content syndication agreement, the number one Canadian Internet portal, Sympatico-Lycos (www.sympatico.ca) is extensively expanding its broadband content through an agreement with Virtue Broadcasting Company. The deal makes Virtue Broadcasting the largest single supplier of broadband content to Sympatico-Lycos.
"This is a milestone for Virtue Broadcasting, " said Chris Naprawa, President and CEO, Virtue Broadcasting Company Inc. "It confirms that we're succeeding in being Canada's largest on-line distributor of high-quality broadband content and it assures us that our full-service, customer-focused solutions are what the market wants."
The agreement adds a dynamic selection of Virtue Broadcasting programs to the Sympatico-Lycos Hi Speed Zone and launches a new Hi Speed Zone link, virtuecast.sympatico.ca. Virtue Broadcasting is managing, aggregating, hosting and streaming the virtuecast.sympatico.ca content as well as hand-picking the line-up. Programs include Extreme Sports events, unique business programs and mainstream as well as indie films. Known for broadcasting first-rate music events such as North America's first Radiohead "Kid A" concert and the record-breaking Madonna Webcast, Virtue Broadcasting also is providing a diverse selection of the world's best music entertainment.
"We chose to partner with Virtue Broadcasting because of their impressive selection of high calibre programs and their complete end-to-end solution makes substantially enhancing our content easy and cost-efficient," said Daniel Boisvert, Senior Vice-President, Sympatico-Lycos. "Partnering with market leaders like Virtue Broadcasting is key to maintaining our number one position" The deal represents the first time that Sympatico-Lycos has partnered so extensively with a Webcaster. In addition to the large amount and wide variety of content supplied by Virtue Broadcasting, no other Webcaster has played such an extensive role in Sympatico-Lycos content management. It is also the first-time Sympatico-Lycos has developed a co-branded Web address with a broadband-content supplier.
------------------------------------------------------------
About Virtue Broadcasting Company Inc.
A leading provider of Internet broadcast solutions, Virtue Broadcasting Company Inc. (Canada) helps corporate, media and entertainment clients harness one of today's most powerful communication tools. Involved in some of the world's largest Webcasts, Virtue Broadcasting is a member of the Virtue Group of International Affiliates which includes virtueTV, Europe's leading Internet broadcaster. Products and services include content syndication, content management and video production and broadcasting. For more information, visit www.virtuebroadcasting.ca.
About Sympatico-Lycos Inc.
Sympatico-Lycos (http://www.sympatico.ca) is Canada's leading Web communications company and provides Canadians with the most comprehensive Internet experience, combining world-class Internet technology and applications including search, community, personalization and a wealth of Canadian content. Its flagship properties include sympatico.ca, tripod.ca, canada411.ca, yellowpages.ca, vancouverplus.ca, calgaryplus.ca, edmontonplus.ca, montrealplus.ca, quebecplus.ca, and toronto.com, owned in partnership with Torstar Corp. Sympatico-Lycos Inc., with offices in Toronto, Montreal, Calgary, Edmonton and Vancouver, is a subsidiary of Bell Globemedia. Sympatico-Lycos is jointly owned by Bell Globemedia and Lycos Inc. Bell Globemedia also owns the Globe and Mail, Globe Interactive and CTV.
|
|
|
|
|
|
|