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5/26/2000 - Toronto, ON
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Canadian Internet broadcaster chosen from a long list of applicants.
Canadian Internet broadcaster virtuecast.com today announced its selection by software giant Microsoft as a featured content provider for Microsoft's new Canadian Media Guide, part of Microsoft Windows Media Player 7. Chosen from a long list of applicants, virtuecast is only one of 14 Canadian companies providing entertainment content to Windows
Media Player 7, a software application used by millions of people around the world.
"Our number one goal has been to provide Canadians with a unique and dynamic entertainment experience," said Chris Naprawa, President and CEO of virtuecast.com. "Being chosen by Microsoft as a content provider is a coveted position and a wonderful endorsement of our product. We feel it's an indication that we're a premier Internet entertainment destination"
As part of Microsoft's Windows Media Player 7 - an application that has more than 100 million copies licensed world-wide - virtuecast.com will be showcased to millions of people across the country, helping the website to increase its steadily-growing base of website visitors. When computer users click on to Windows Media Player 7, they will be offered access to
virtuecast.com.
virtuecast.com was chosen by Microsoft because of its top-notch entertainment content. "Finding high quality content providers was a key focus for us and virtuecast.com was chosen because of the excellent quality of its entertainment programs," said Elliot Katz, Consumer Windows Marketing Manager for Microsoft Canada Co. "This is a great opportunity for virtuecast.com and
Microsoft. We're committed to providing a truly international digital media platform and having virtuecast.com on board helps us meet that goal."
Windows Media Player is the fastest growing player for digital audio and video content and Windows Media Player 7 represents a dramatic advance in ease of use for mainstream computer users including all-in-one access to local files and integrated jukebox and player capabilities. The player is available for download at http://www.microsoft.com/windowsmedia/.
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Virtuecast.com
Founded in 2000, virtuecast.com is a Canadian Internet broadcasting company that provides high quality video and audio content and services over the World Wide Web. Committed to being Canada's Internet broadcast leader, through its website, virtuecast.com delivers a dynamic mix of entertainment and news programs including live events and original programs. With a high quality broadcast that is among the industry's best, virtuecast.com can be accessed 24 hours a day, seven days a week simply by logging onto www.virtuecast.com.
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